When working on Off-Page SEO-promoting, your resource links will be an advantage, but not a goal. Think about it in this perspective:
The goal of Off-Page SEO is to accumulate positive signals and feedback about the interaction with the brand to grow your ranking and reputation.
Advantages of Off-Page SEO - positive references to the brand, reviews, links, and recommendations. So links are important, but we will consider them in the context of many other factors that form Off-Page SEO, that leads to improving the reputation of your site.
These factors include creating a great product or service, publishing on popular, relevant blogs, building relationships with influential people, getting positive reviews and responding to negative ones, tracking references to your brand, etc. Since our goal is to provide the information accessible, interesting and useful at a time, we will combine 8 key factors of external SEO under three umbrellas:
- The brand