Basic requirements for usability
An expert analysis of the usability of the site, the search for errors and their correction will improve the conversion of the site. You can do it based on the main factors affecting usability.
Navigation. Minimizing the number of transitions, intuitive structure.
Design. The only style, a coherent picture of all the elements of the page.
Making pages with product cards. Comprehensive information, high-quality photos, and videos.
Simplified order form. A minimum number of fields to fill.
Built-in search. Maximum relevant search and the ability to independently select filters.
Download speed. The higher the speed - the better, there is not even talk about it.
Content quality. Important is not only the quality of the texts but their number, as well as the frequency of updating information.