Best Logo Fonts

There are many things to consider when designing a logo. One of the most important decisions is which font to use. The good news is that there are thousands of fonts to choose from (or you can even design your own). The bad news is that there isn’t one easy answer to the question, “Which is the best logo font?”

To find the best font for your logo, first ask yourself these five questions:


What kind of image should my company present? If you’re a financial institution, your logo should be formal, powerful and serious. If you own a shop that sells retro aprons and kitchen accessories, your logo should be more casual, fun and flirty. The font sets the tone for your image.


What do I like? Different fonts appeal to different people. There’s no sense using a font you can’t stand, just because your designer tells you it’s “the best font.”


What will my customers like? Who are your customers? Are they fussy? Conservative? Wild? Young? The font used in your logo can influence your customers’ moods.


Where will my logo appear? If you’re planning on embroidering shirts for all your employees with your logo, you’ll want to make sure that the font is legible when embroidered. Also think about size: some fonts are hard to read in small sizes.


What’s my budget? If you’re on a tight budget, using an existing font is best. For those with a bit bigger budget, tweaking an existing font will be a good choice. If the sky’s the limit, consider having your designer come up with your very own font.

Think original, not trendy

Some fonts are so overused that your company will look like everyone else if you use them on your logo. Some are very trendy. For instance, comic sans is a popular font that makes designers cringe. Why? It’s used all over the place; mostly on amateur posters and homemade logos.

Sometimes, using a very old, very traditional font can be original... if very few people are using it.

Sans-serif or serif?

You can use either. A serif font has little feet at the bottom of each letter:

A sans-serif font doesn’t have those little feet: it’s a bit more modern:

The bottom line

The bottom line is this: When choosing a font for your logo, the “best” font is the one that creates a logo that fits the character of your company and meets your needs. Other than using an overly-trendy font, you can’t go wrong.